INSPIRATION / THE CREATIVE PROCESS

Behind the Pixels.

Every image has a story. Step inside the creative process.

LOOK A LITTLE CLOSER

See what makes the difference.

01 / Quick tipComposition

Give Your Subject Some Space

A little breathing room can make your image feel more balanced — and leave space for a title.

The creative takeaway

Describe where your subject should appear and where you want empty space. Try “subject in the lower-right third, open space in the upper-left” instead of placing everything in the centre. Add any text afterwards for more control over typography.

02 / Quick tipTechnique

Give Your Light a Direction

Replace “beautiful lighting” with a clear light source, direction and effect.

The creative takeaway

Keep the subject and camera fixed. Change only the lighting description to compare soft window light, hard side light and warm backlight.

03 / Image to videoVideo

One Image, One Clear Movement

Start with a simple camera move and one subject action to keep your scene consistent.

The creative takeaway

Name the actual subject and its precise action before using this template. Keep a short clip focused on one moment.

YOUR TURN

What will you create next?

Take an idea, change one thing and make it yours.

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